Kevin Reber, team member at Ascend’s National Academy of Sports Medicine (NASM) and Athletics and Fitness Association of America (AFAA), works as the director of retail sales out of the Gilbert, Arizona office. Day-to-day, Kevin’s role is to assist his team in helping others realize their dream of becoming a personal trainer or group fitness instructor. In his four years at Ascend, he believes he has gained appreciation for what a strong culture can do to drive a team’s performance. Kevin enjoys spending his free time golfing, playing ice hockey, hiking and watching his kids play sports.

Q. What’s your favorite Ascend value and why?

A. Passionate – As I have interacted with many employees across Ascend, they are all passionate about the customers we serve. As leaders, we can train people in a lot of different aspects of the job, however, passion has to come from within and it is great to see how well we recruit individuals who bring that passion with them.

Q. What is your favorite thing about the business unit or department you support?

A. I love the culture! Our staff never gives up and is always striving to exceed goals and break records. Our sales staff continually works as a team and never quits!

Q. If you could have a completely different career for a week, what would it be and why?

A. Selling private jets. I love selling and I love flying, so it would be the best of both worlds.